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DTSTART:20200414T160000Z
DTEND:20200414T170000Z
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SUMMARY:L.E.A.R.N: COVID-19 Business Readiness Webinar Series - Digital Media Strategy: A Superhighway To Your Customers and New Opportunities
DESCRIPTION:Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs\, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?\n\n\n\nWith strong commitments to community partnership and public impact\, the Tompkins Chamber and Cornell University are collaborating to help you answer questions\, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series\, hosted by Cornell faculty from the Law School and the SC Johnson College of Business\, offering best practices and answering questions on health\, safety and business considerations\, and the economy as a whole. \n\nThe next webinar in our COVID-19 Business Readiness series will focus on Digital Media Strategy: A Superhighway To Your Customers and New Opportunities hosted by Neil Tarallo\, Sr. Lecturer at the Cornell University S.C. Johnson College of Business Hotel School and Paula Tarallo\, President\, East Shore Marketing LLC President & CEO.\n\n\n\nDuring the third webinar in this four part mini series\, Neil and Paula will discuss specific strategies that will help you navigate your business through these challenging times. Specific strategies will include:\n\n\n\n  How to structure messaging during times of crisis\n\n  How to use social media to connect during distancing\n\n  Aligning value proposition with customer groups\n\n  Social media as a source of new opportunity\n\nThe format of the webinar will be a 30 minute presentation of information followed by a 30 minute Q&A.\n\n\n\nPlease feel free to visit the Chamber's COVID-19 Business Resources page where you will find up to date information and tools to help you\, your business/organization\, and your employees. Additional information can also be found on the new Cornell CALS COVID-19 site where they are maintaining a FAQs page that is monitored and updated constantly.
X-ALT-DESC;FMTTYPE=text/html:<p style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;">Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs\, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?<br />\n<br />\nWith strong commitments to community partnership and public impact\, the Tompkins Chamber and Cornell University are collaborating to help you answer questions\, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series\, hosted by Cornell faculty from the Law School and the SC Johnson College of Business\, offering best practices and answering questions on health\, safety and business considerations\, and the economy as a whole.&nbsp\;</p>\n\n<p style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;"><span style="background-color: rgb(255\, 255\, 255)\;">The next webinar&nbsp\;in our COVID-19 Business Readiness series will focus&nbsp\;on&nbsp\;</span><em>Digital Media Strategy: A Superhighway To Your Customers and New Opportunities</em>&nbsp\;<span style="background-color: rgb(255\, 255\, 255)\;">hosted by&nbsp\;</span><strong style="background-color: rgb(255\, 255\, 255)\;"><a href="https://sha.cornell.edu/faculty-research/faculty/nt266/" style="color: rgb(7\, 130\, 193)\;"><span style="color: rgb(0\, 0\, 255)\;">Neil Tarallo</span></a></strong><span style="background-color: rgb(255\, 255\, 255)\;">\, Sr. Lecturer at the Cornell University S.C. Johnson College of Business Hotel School and&nbsp\;</span><strong><a href="http://www.eastshoremarketing.com/about/"><span style="color:#0000FF\;">Paula Tarallo</span></a></strong>\, President\, East Shore Marketing LLC<span style="background-color: rgb(255\, 255\, 255)\;">&nbsp\;</span>President &amp\; CEO.<br style="background-color: rgb(255\, 255\, 255)\;" />\n<br style="background-color: rgb(255\, 255\, 255)\;" />\n<span style="background-color: rgb(255\, 255\, 255)\;">During the third&nbsp\;</span>webinar in this four part mini series\,&nbsp\;<span style="background-color: rgb(255\, 255\, 255)\;">Neil and Paula&nbsp\;will discuss specific strategies that will help you&nbsp\;navigate your business through these challenging times. Specific strategies will include:</span><br />\n<br />\n&bull\; How to structure messaging during times of crisis<br />\n&bull\; How to use social media to connect during distancing<br />\n&bull\; Aligning value proposition with customer groups<br />\n&bull\; Social media as a source of new opportunity</p>\n\n<p style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;"><span style="font-family: arial\, sans-serif\;"><span style="font-size: 10pt\;">The format of the webinar will be a 30 minute presentation of information followed by a 30 minute Q&amp\;A.</span></span><br />\n<br />\n<span style="background-color: rgb(255\, 255\, 255)\;">Please feel free to visit the&nbsp\;</span><a href="https://www.tompkinschamber.org/covid-19/" style="color: rgb(7\, 130\, 193)\; background-color: rgb(255\, 255\, 255)\;"><span style="color: rgb(0\, 0\, 255)\;">Chamber&#39\;s COVID-19 Business Resources</span></a><span style="background-color: rgb(255\, 255\, 255)\;">&nbsp\;page where you will find up to date information and tools to help you\, your business/organization\, and your employees. Additional information can also be found on the new&nbsp\;</span><a href="https://instituteforfoodsafety.cornell.edu/coronavirus-covid-19/food-industry-resources/" style="color: rgb(7\, 130\, 193)\; background-color: rgb(255\, 255\, 255)\;"><span style="color: rgb(0\, 0\, 255)\;">Cornell CALS COVID-19</span></a><span style="background-color: rgb(255\, 255\, 255)\;">&nbsp\;site where they are maintaining a FAQs page that is monitored and updated constantly.</span></p>\n
LOCATION:Join Zoom Meeting https://cornell.zoom.us/j/401993469 Meeting ID: 401 993 469 One tap mobile +16468769923\,\,401993469# US (New York)
UID:e.1313.190966
SEQUENCE:3
DTSTAMP:20260429T163002Z
URL:https://business.tompkinschamber.org/events/details/l-e-a-r-n-covid-19-business-readiness-webinar-series-digital-media-strategy-a-superhighway-to-your-customers-and-new-opportunities-190966
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