Digital Boot Camp #thenextbigthing

FOR MORE INFORMATION: Katie Rapp, event coordinator, Syracuse Media Group Email: krapp@syracuse.com Phone: 315-314-1530 220 South Warren Street, Syracuse, NY 13202

FOR IMMEDIATE RELEASE: syracuse.com | The Post-Standard hosts a Digital Marketing Boot Camp #nextbigthing Attention all business owners, marketing professionals and digital enthusiasts! Coming to the Syracuse Oncenter, The Syracuse Media Group presents Digital Marketing Boot Camp - #nextbigthing. Join us on Thursday, April 16 from 9am to 4pm for educational circuit training on todays digital marketing world. The digital marketing industry is ever evolving, so its important to stay up to date on what?s new. Digital Marketing Boot Camp will focus on what you need to know about upcoming trends from national industry experts. Join us for a day of serious digital strength training. Breakout sessions include: The Next Big Thing in Google Advertising. Sheldon Bernstein, Sales Strategy & Enablement - Channel Partnerships at Google. Audience Targeting. Micro-Target your customers based on the things they are interested in.Search Engine Optimization (SEO) and Social Media. Review best practices to increase traffic to you website. ? Search Engine Marketing (SEM). Learn how to optimize it with best practices, evolution of search as people rely more and more on paid advertising to connect with customers. Mobile and Video. Find out how to get your story growing mobile and video-viewing audiences. ?Google Analytics 101 and 201. Look at conversion goal reporting and the goals available in Google Analytics: Destination, Duration, Pages/Screens and Event; how to set them up and why you should use them. Choose topics that are most important to you. You will dine at a table with an assigned topic, so you can choose your topic to discuss with marketing consultants and learn from each other throughout lunch - theres no break in this Boot Camp! This valuable educational work out has limited spaces, so reserve your spot today, visit www.syracusemediagroup.com/events/ Date: Thursday, April 16, 2015 Time: 9am-4pm Cost: $99 includes parking & lunch