L.E.A.R.N: COVID-19 Business Readiness Webinar Series - Constructing Strong Messages on Social and Email Platforms

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Name: L.E.A.R.N: COVID-19 Business Readiness Webinar Series - Constructing Strong Messages on Social and Email Platforms
Date: May 13, 2020
Time: 12:00 PM - 1:00 PM EDT
Registration: Register Now
Event Description:

Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?

With strong commitments to community partnership and public impact, the Tompkins Chamber and Cornell University are collaborating to help you answer questions, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series, hosted by Cornell faculty from the Law School and the SC Johnson College of Business, offering best practices and answering questions on health, safety and business considerations, and the economy as a whole. 

The next webinar in our COVID-19 Business Readiness series will focus on “Constructing Strong Messages on Social and Email Platforms", hosted by Amy Newman, Senior Lecturer and Director, Grand Challenges @Dyson, at the Cornell SC Johnson College of Business; Paula Tarallo, President & CEO, East Shore Marketing; and Chirag Saluja, Digital Analytics Manager, East Shore Marketing.
 
Amy, Paula, and Chirag will analyze recent messages from Tompkins County organizations to share best practices for writing and designing communications. You’ll hear strategies for the following:
 
• Balancing information-sharing and empathy
• Using an appropriate tone and organizational strategy
• Choosing the best medium for your messages
• Tracking engagement via social and email channels
 
The format of the webinar will be a 30-minute presentation of information followed by a 30-minute Q&A.

Please feel free to visit the Chamber's COVID-19 Business Resources page where you will find up to date information and tools to help you, your business/organization, and your employees. Additional information can also be found on the new Cornell CALS COVID-19 site where they are maintaining a FAQs page that is monitored and updated constantly.
Event Media:
Location:
Register in advance for this Webinar:
https://zoom.us/meeting/register/tJYoc-2orjMqG90U0QKiVfokgufyzV48MzBH 

After registering, you will receive a confirmation email containing information about joining the meeting.
Date/Time Information:
Wednesday May 13, 2020
12:00 Noon - 1:00 PM EST
Contact Information:
Please contact David Walton with any registration questions
Send an Email
Fees/Admission:

Registration is required and a $10 fee is suggested.  

If you are able to, please consider making a donation to the Tompkins Chamber Foundation to support our work and our members during this difficult time. Recognizing the importance of the Chamber’s events, programming, and information sharing to our 700+ members, we have created a fund to support those members struggling most from the impacts of the Coronavirus. Donate to the Chamber Member Support fundraising campaign through the Tompkins Chamber Foundation.

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