L.E.A.R.N: COVID-19 Business Readiness Webinar Series - Digital Media Strategy: A Superhighway To Your Customers and New Opportunities

Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?

With strong commitments to community partnership and public impact, the Tompkins Chamber and Cornell University are collaborating to help you answer questions, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series, hosted by Cornell faculty from the Law School and the SC Johnson College of Business, offering best practices and answering questions on health, safety and business considerations, and the economy as a whole. 

The next webinar in our COVID-19 Business Readiness series will focus on Digital Media Strategy: A Superhighway To Your Customers and New Opportunities hosted by Neil Tarallo, Sr. Lecturer at the Cornell University S.C. Johnson College of Business Hotel School and Paula Tarallo, President, East Shore Marketing LLC President & CEO.

During the third webinar in this four part mini series, Neil and Paula will discuss specific strategies that will help you navigate your business through these challenging times. Specific strategies will include:

• How to structure messaging during times of crisis
• How to use social media to connect during distancing
• Aligning value proposition with customer groups
• Social media as a source of new opportunity

The format of the webinar will be a 30 minute presentation of information followed by a 30 minute Q&A.

Please feel free to visit the Chamber's COVID-19 Business Resources page where you will find up to date information and tools to help you, your business/organization, and your employees. Additional information can also be found on the new Cornell CALS COVID-19 site where they are maintaining a FAQs page that is monitored and updated constantly.