Social Media 102

The Small Biz Think Big series will offer four workshops during the first half of 2012, tailored to the needs of small business managers and owners.  These seminars afford opportunity for small business to access valuable resources which are mainstays of big business success.  Highly qualified presenters will provide focused, tactical trainings at modest cost, leveraging groups of small business owners and managers to collectively access information which might be too costly for a single owner or manager.  Trainings will be deliberately geared to give participants tangible, immediately implementable tools and techniques, with minimal time commitment.  These four seminars will cover the areas of Human Resources, Marketing, Technology and Finance.

Session 2 – Marketing—Social Media 102
Social media is great for business promotion, but who has the time?  With the right approach, you do.
 
By now, most entrepreneurs know about Twitter, Facebook, et al. and may or may not have dabbled in using them for spreading the word about their businesses.  More often than not, the time required to maintain a social media presence becomes daunting.  However, buying advertising media is very expensive while social media is effectively free so it is critical for every small business to capitalize on this potent marketing tool but only in ways that maximize results.  This seminar will teach you how to make the most of your social media presence, minimizing the amount of time needed to generate meaningful new business traffic.  Learn what works, what doesn’t work, and most importantly, what will work best for you and your business. Maximum 15 attendees.
 
Presenter:  Matteo Wyllyamz has worked as a software instructor since 1992, with an emphasis on new media, graphic design concepts, and internet marketing development. He has created workshops for many organizations and business groups. Matteo also taught Apple Macintosh classes exclusively for five years and has been interested in "internet-based creativity" since 1994. Additionally he was employed as a university webmaster and was a noted pioneer blogger during the years 1999-2005.