We're hiring a Community & Engagement Lead to grow and nurture the Seen community across every channel where our customers live. The primary focus of this role is building and engaging our community — across our Facebook group, YouTube channel, Instagram, TikTok, and more — while also managing and responding to customer inquiries and feedback.

As the Community & Engagement Lead, you will grow our brand presence, deepen customer loyalty, manage our UGC affiliate program, support the planning of educational webinars, and serve as the customer's voice inside the company by reporting feedback and reviews to product, marketing, and leadership on a weekly cadence.

Responsibilities

Community Growth & Engagement (Primary Focus)

• Own the strategy and day-to-day operation of our customer community across all channels.

• Grow and energize our Facebook group as the central community hub: drive membership, post engaging content, moderate discussions, and foster a loyal, active member base.

• Identify and nurture top community members, brand advocates, and superfans.

• Develop programs that deepen engagement, build loyalty, and turn customers into ambassadors.

• Track community KPIs (membership growth, active members, engagement rate, sentiment) and continuously iterate to improve them.

Social Media Management

• Manage day-to-day activity across all social channels, including Facebook, Instagram, TikTok, and YouTube. 

• Plan and execute the social content calendar in partnership with marketing and creative.

• Respond to comments, DMs, and tags in a timely, on-brand way.

• Grow followers, watch time, and engagement metrics across every platform.

• Stay on top of trends, formats, and cultural moments and bring fresh ideas to the team.

• Maintain a consistent brand voice across every customer-facing channel.

UGC Affiliate Management

• Own our UGC affiliate program end to end: recruit, onboard, and manage creators who represent the brand.

• Coordinate content briefs, deliverables, posting schedules, and approvals with affiliates.

• Track affiliate and creator performance, and partner with marketing to optimize spend and ROI.

• Build and maintain long-term relationships with our top creators.

Educational Webinars & Events

• Help plan and execute our educational webinars and other community virtual events.

• Coordinate guest speakers, scheduling, promotion, technical setup, and post-event follow-up.

• Partner with internal teams to ensure programming is on-brand, on-message, and valuable to the community.

• Measure event performance (attendance, engagement, conversion) and iterate to improve outcomes.

Customer Service & Satisfaction

• Assist with customer service by responding to customer inquiries across phone calls, email, and direct messages promptly and professionally.

• Resolve issues, complaints, and escalations with empathy and accuracy, partnering with internal teams as needed.

Reviews & Customer Feedback

• Monitor customer reviews and feedback across all channels, including the website, marketplaces, social media, email, and community.

• Respond to reviews promptly and professionally, especially negative ones, to protect and strengthen brand reputation.

• Synthesize qualitative and quantitative feedback into weekly reports for product, marketing, and leadership.

• Surface emerging themes, trends, and customer pain points in real time so leadership can act quickly.

Qualifications

• 2+ years of experience in community management, social media, customer experience, or a related role. DTC or CPG experience strongly preferred.

• Hands-on experience growing and managing social media accounts across multiple platforms (Instagram, TikTok, YouTube, and Facebook).

• Track record of building or growing an online community (Facebook group, YouTube channel) with measurable results.

• Experience managing UGC creators, influencers, or affiliates, including briefs, deliverables, and ongoing relationships.

• Excellent verbal and written communication with strong brand voice instincts.

• Strong organizational skills and the ability to juggle multiple channels and workstreams in a fast-paced startup environment.

• Comfortable handling customer inquiries across phone, email, and social channels.

• Comfortable working with both qualitative feedback and quantitative metrics to inform reports and recommendations.

Preferred Qualifications

• On-camera comfort for hosting lives, webinars, or short-form video content.

• Familiarity with affiliate or creator management platforms and social media management tools.

• Familiarity with the DTC tech stack (Shopify, Recharge, etc.).

• Background in nutrition, wellness, beauty, or CPG.

• Experience producing and organizing live content.

Why Join Us

• Direct responsibility for how Seen is represented to customers every day.

• Close partnership with leadership; your insights from the community and customer feedback will directly inform product and strategic decisions.

• High-growth environment with significant room to grow with the company.

• Competitive compensation: $50,000-70,000

• Pre-tax health health insurance contribution

Seen is an equal opportunity employer. We welcome applicants of all backgrounds and especially encourage applications from women, people of color, and members of other groups underrepresented in tech and CPG.